Coming up with blog titles is hard – when your initial well of creativity runs dry, it’s easy to begin faltering, but any delays would worsen your marketing efforts. To put a stop to that, I’ve gathered 12 ways you can come up with fresh, compelling titles that will attract new visitors to your blog.

1) Write About Trending Topics

Trending topics get a high volume of searches because they’re what people are currently most interested in. Consider visiting a social media site like Reddit or Twitter and looking to see what people are talking about. From there, give your company or industry’s perspective on the matter, with an eye towards providing new and useful data. There’s always something new trending in society, so this is a resource that never runs out.

2) Get Inspired By Reading Other Blogs

If you’re not reading other blogs, you’re missing out on your chance to see what others are using for blog titles. Take the time to search the internet for at least one blog in each of the following areas:

– Your hobby(s)
– Your political interests
– Your industry
– Parenting (if you have a child)
– Technology and/or Entertainment

This will get you a good cross-section of content and help you understand how people in different areas approach the creation of blog titles.

3) Use Numbers

You know exactly how many pieces of advice this post is giving you – because we told you in the title. Numbers are good – people love reading lists, just as you’re doing right now, because it allows them to quickly skim over important information and focus more on the content that matters to them. Here’s another tip: You still need to provide valuable content, no matter how few or how many items your list has. Try to devote about a hundred words to each item on the list. For reference, that’s exactly what we’ve done here – this length is long enough to provide detail, but short enough to be quickly devoured.

4) Keep Your Titles Short

The best blog titles are short – around nine words and sixty characters at most. Readers may not even read the full title of your page if they think it’s too long, especially when they’re casually browsing around. There’s really nothing else to say about length – it is what it is, and you’ll keep it in mind if you’re serious about writing blogs.

5) Keep It Clear

Blog titles should never be ambiguous. In one glance, a potential reader should be able to understand exactly what type of content the post contains. Consider the following titles:

– 5 Kitchen Tips
– 5 Ways to Keep Your Kitchen Clean

It’s not hard to tell which of these is a better title. More importantly, clarity helps you sift out readers who are simply going to bounce away from your blog a few seconds after arrival. Clear, straightforward titles actively contribute to a higher conversion rate, allowing you to spend more of your previous advertising efforts on people who are actually likely to buy.

6) Use Tools Like Blog Title Generator

What if you could just toss out a keyword and get a list of outstanding blog titles?
That’s the purpose of Blog Title Generator, a free tool that analyzes language and subject to come up with a list of titles you can talk about. Every title helps you approach the subject from a new angle, and these types of programs are reliable enough to become a permanent part of your content-creation strategy.

7) Explain The Benefits

If possible, try to explain the benefits to the reader, or at least write a title that speaks to something they care about. Inbound marketing techniques focus on providing value to the reader because that’s what the average person is looking for. The sooner you can deliver some kind of value, the more likely that person is to become interested in what you have to say.

8) Sensationalize Your Topics

Sensationalizing blog titles have a measurably higher click-through rate. In this very post, for example, we’re not just telling you how to create blog titles… we’re telling you how to create amazing blog titles, the kind that actually manage to attract a significant number of readers. Even better, they’re easy once you get the hang of them. Like it or not, people tend to click on sensationalized titles as compared to boring titles. All of this is part of a basic structure, designed to appeal to the average reader, and it goes like this:

Content that is exciting, easy to read, and offers valuable information is worth the time it takes to read. That sense of excitement is what drives people to actually click, so you want to incorporate it whenever you can.

9) Use Target Keywords

There’s a reason that Blog Title Generator asks for the keyword of your blog. Keywords are the subject of the content, telling readers what the material is actually about. In our case, the keyword is ‘Blog Titles’, and every other word of the title is a modifier explaining more about how we’re approaching the subject. If you don’t explain the subject, your click-through-rate will fall flat – this is more important than any other part of your title.

10) Use a Catchy Keyphrase

Occasionally, you’ll have the opportunity to add some kind of catchy keyphrase to your title. It may be a marketing slogan, a rhyme, or something a famous person said – either way, you’ll want to use it, because catchy titles are far more exciting than basic, dull descriptions.

In other words, it’s pretty much perfect as far as blog titles go. When in doubt, look at this simple formula again and follow it as closely as you can to generate a great title for your blog.